Nike's Catastrophic Campaign

John Rich (@johnrich) on twitter. 
Nike's 30th campaign was lead by Colin Kaepernick, a former quarterback for the San Francisco 49ers. Colin was the first person to take a knee during the American national anthem to protest police brutality and racial injustice. After this campaign, Nike has been getting a lot of diverse response from its customers. Many people are against the campaign, while others support it. A large amount of Nike products have been destroyed on social media. People on social media are using #JustBurnIt as a way of showing how they destroyed the products. There is no use of destroying Nike products because it doesn't affect Nike, and they are just wasting their money.  I personally think that destroying Nike products is just a way for them to get recognized on social media. Even Donald Trump responded to this by saying"I think as far as sending a message, I think it's a terrible message and a message that shouldn't be sent". Majority of people think that Nike used Colin to get publicity and make more profit, but Nike didn't need to use Colin Kaepernick as its campaign face, instead they could have used another famous celebrity if they just wanted publicity. I personally think that Nike did put a lot of thought before they advertised this campaign because they knew using a player who was banned from the NFL would cause an abundance of backlash. It is clear that Nike made a good decision by using Colin Kaepernick as their campaign face because it shows they too are against police brutality and racial injustice and are supporting Colin's decision. This campaign does not affect me in any way because my household is a user of Nike products and they always have been good products. I am not a person that chooses a company because of their fame or how much it costs, I buy products because it is good and it benefits me. I don't feel that destroying Nike products is a way of responding to the whole situation and they are not going to gain anything from it. At the end, Nike did gain a lot of backlash from this campaign but still managed to rise in sales by supporting what the vast majority thought was wrong.


Comments

  1. Miguel Enrique Quiban12 October 2018 at 08:42

    I agree Jake, I believe as well that burning Nike products in protest of Coin Kaepernick being in an advertisement is in no way to respond to the situation. Burning the products knowing that it had not affected their sales shows how even more pointless the #JustBurnIt response was. I believe that Nike's choice to include Colin Kaepernick being the lead of the advertisement was to spark the conversation about the situation. If the decision was to spark the conversation, that I consider it to be a great decision by Nike even if there had been a pointless backlash of burning shoes. Overall I agree and that the ad was a great move and the #JustBurnIt response felt like a unneeded response to the situation.

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